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Produced by TOEI Animation, Voiced by Creativoices Productions' VoiceMaster. Japan Outsources Animation Work to Philippines

Japan's Toei Animation Co., Ltd., creator of the hit cartoon series Dragonball Z, Mazinger Z, and Digimon, is considering increasing its offshore outsourcing to the Philippines amid growing global demand for Japanese anime.

Demand projection for Toei cartoon products, among them Digimon and Mazinger Z, is seen to increase this year.

"If we cannot do more animation work in Japan, then we would have to outsource it to the Philippines," said Keisuke Shirasaki, Toei deputy manager for international operations. "And if the Philippine subsidiary cannot do more of it, we will outsource it to other countries," he added. Toei has an operating capital of 2.87 billion yen.

Of Toei's more than 400 employees, about 150 or 38 percent are in the animation firm's fully-owned subsidiary in the Philippines, the Toei Animation Philippines Inc.

The firm has relied heavily on local distributors in Latin America, the United States, and Europe to market its animation works, said Keisuke. "Now that we opened our offices in France and Los Angeles, we expect sales to pick up."

Art directing and key animation are done in Japan, while Filipino animators work on coloring, background, and camera works, said Keisuke.

Its Hong Kong subsidiary, Toei Animation Enterprises Limited, is involved solely in selling broadcast shows and character toys to the Asian market.

Asia feeds the cartoon world. In the US alone, about 90 percent of animated shows are produced in the region. In the Philippines, animation is one of the five outsourcing subsectors government is heavily promoting. The four others are call center service, software development, medical transcription, and business process outsourcing.

For close to two decades, Filipino animators have done subcontracted works for firms like Cartoon Network, Hanna-Barberra, and Warner Brothers.


Anime på Tradera.


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Du måste vara medlem i Anime-gruppen för att lägga till kommentarer!

Kommentar av MoonViewHighway21 den 10 November 2011 kl. 20.01

Jo studion som gjort filmerna heter "Studio ghibli" ;)

Kommentar av Okami Ryu den 7 November 2011 kl. 22.02
studio ghibli, är inte det dehära, "Det levande slottet" "spirited away" "min granne totoro" "Kikis express bud" och de? =D
Kommentar av MoonViewHighway21 den 6 November 2011 kl. 21.24
Någon som sätt några Studio ghibli filmer ? ;)
Kommentar av Okami Ryu den 6 Juni 2011 kl. 15.08


dålig kvalitét, jag vet >_> men kolla ändå? =D


Kommentar av Julia Weidman den 30 Maj 2011 kl. 20.22
O ja, jag har också sätt ouran high school host club! Den är super kul och jag ska cosplaya haruhi på UppCon 11 :)
Kommentar av Nelly kaninkompis den 3 Oktober 2010 kl. 19.19
Jag vet en jättebra anime!! Den heter: Ouran high school host club. den är jättekul skrattar till varge avsnitt och tror att det är 26 st. :)

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