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Produced by TOEI Animation, Voiced by Creativoices Productions' VoiceMaster. Japan Outsources Animation Work to Philippines



Japan's Toei Animation Co., Ltd., creator of the hit cartoon series Dragonball Z, Mazinger Z, and Digimon, is considering increasing its offshore outsourcing to the Philippines amid growing global demand for Japanese anime.

Demand projection for Toei cartoon products, among them Digimon and Mazinger Z, is seen to increase this year.

"If we cannot do more animation work in Japan, then we would have to outsource it to the Philippines," said Keisuke Shirasaki, Toei deputy manager for international operations. "And if the Philippine subsidiary cannot do more of it, we will outsource it to other countries," he added. Toei has an operating capital of 2.87 billion yen.

Of Toei's more than 400 employees, about 150 or 38 percent are in the animation firm's fully-owned subsidiary in the Philippines, the Toei Animation Philippines Inc.

The firm has relied heavily on local distributors in Latin America, the United States, and Europe to market its animation works, said Keisuke. "Now that we opened our offices in France and Los Angeles, we expect sales to pick up."

Art directing and key animation are done in Japan, while Filipino animators work on coloring, background, and camera works, said Keisuke.

Its Hong Kong subsidiary, Toei Animation Enterprises Limited, is involved solely in selling broadcast shows and character toys to the Asian market.

Asia feeds the cartoon world. In the US alone, about 90 percent of animated shows are produced in the region. In the Philippines, animation is one of the five outsourcing subsectors government is heavily promoting. The four others are call center service, software development, medical transcription, and business process outsourcing.

For close to two decades, Filipino animators have done subcontracted works for firms like Cartoon Network, Hanna-Barberra, and Warner Brothers.

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